For Shopify stores under $1M ARR
No contract. No surprise bills. No code left in your theme.
Starting with loyalty. Five more through 2027.
Here's the math the average Shopify store is living with:
THE 5 SAAS TRAPS
You've felt these. We built the alternative.
Klaviyo raised active-profile pricing in Feb 2025. Merchants went from $39 to $200 overnight. That's not pricing — that's a tax on your success.
Trustpilot rating: 2.2 → 1.8 in 3 months
Yotpo Email & SMS shut down on Dec 31, 2025. Thousands of stores got 60 days to migrate mid-year — Klaviyo integrations rebuilt, automations recreated, all under deadline pressure.
60 days notice. Your data, your workflows, your problem.
A single Trustpilot report: $5,245.80 disputed, refund refused. Mid-contract price hikes from $70 to $380/mo. This is standard SaaS behavior, not the exception.
Standard practice at LoyaltyLion, Yotpo, Recharge
Vitals ships 40+ apps in one dashboard. Merchants use ~5 on average. The other 35 are paying for someone else's roadmap ambitions. Same story at every enterprise SaaS.
80% of features are never touched (Pendo, BetterCloud)
You install a $49/mo app and start getting cold-called by an SDR. The message you hit at 10K contacts: "Please contact sales." That's not software — that's a hostage negotiation.
40-60% of enterprise SaaS revenue goes to S&M, not R&D
OTHERS SAID IT LOUDER
“Shopify apps are the biggest scam in DTC. LoyaltyLion for $199/mo to send an email? Come on.”
— Sean Frank, CEO of Ridge Wallet
“Cancelled 4 apps this month. Store still works. Revenue up 3%. What was I paying for.”
— Millie Gore, DTC founder
“The app store is a landlord and we're all tenants.”
— Lou Mintzer
They said it out loud. We built the alternative.
WHAT WE BELIEVE
01Software should be a tool. Not a landlord.
02You should own your data. Even after you cancel.
03An app should stay in its lane. Not sprawl into 40 features you never use.
04The people who build the app should answer support tickets.
05Every app should be security-audited. AI-operable. No hidden add-on fees.
06When you save money, that money should go to your business — not to someone's Series B.
THE ROADMAP
We ship when ready, not when scheduled. Every app follows the same four promises.
Rolling launches. Watch us build in public.
FOUR PROMISES
Written into our Terms of Service. Numbered. Non-negotiable.
Every app runs through a security review before it ships. No third-party bolt-ons pretending to be first-party.
Every app ships with MCP support. Talk to your apps via ChatGPT or Claude. No add-on fees, no "premium tier."
Export any time — CSV, JSON. Even after you cancel. Auto-deletion prohibited by ToS.
Cancel by email. No forms, no Zoom retention call. A human replies within 24 hours.
THE OVERHEAD PROBLEM
A $149/mo app doesn't cost $149 to run. It costs a few dollars. The rest pays for the people and budgets a growing SaaS company needs.
That's the part landing on your monthly bill.
We removed the three biggest ones — and let AI, trained on our own product code, do the work a person used to do.
Low overhead by design → low price that holds. Support quality stays consistent because it's not a headcount problem.
If you want a hands-on CSM, an enterprise account team, and quarterly roadmap workshops, LoyaltyLion is genuinely great. We built this for the buyer who prefers the tool over the salesperson.
FIT CHECK
If any of those apply, LoyaltyLion is the right choice for you. Genuinely.
QUESTIONS
Running a loyalty app costs us about $0.30 per store per month in infrastructure. The rest of a typical SaaS bill pays for sales teams, support headcount, and marketing. We use AI trained on our own product code to handle support and sales questions, and we grow by word of mouth instead of paid ads. It's low overhead by design, not a promotional price.
You can export everything — customers, points, tiers, history — as CSV or JSON at any time, including after you cancel. Our Terms of Service prohibit us from auto-deleting your data. We watched what happened to stores when Yotpo shut down Email and SMS with 60 days notice. The export guarantee exists so that can't happen to you here.
If we do, it will be public and announced 30 days in advance — never mid-contract, never by surprise. Founding Merchants (the first 100 stores) keep $9.99/mo for 24 months regardless.
Q3 2026. Five more apps follow through 2027. We ship when an app is ready rather than to a marketing date, so join the waitlist and we'll email you the day it goes live.
It's built for Shopify stores between $100k and $1M ARR with 3-9 people, or solo. If you need SOC 2 Type II, 24/7 phone support in multiple languages, or a dedicated customer success manager, you'll be better served by LoyaltyLion or Yotpo — genuinely.
Yes. Monthly billing, no contract, cancel by email. Full refund within the first 30 days, no questions asked. A human replies within 24 hours.
We ship when ready. Drop your email — we'll notify you the day GuildLoyalty goes live, with a Founding Merchant slot reserved.
Founding Merchant perks (first 100 stores)
PS. Every dollar you don't send to institutional SaaS goes to an indie builder who needs it to eat. That's not marketing copy. That's just what happens.
BUILDING IN PUBLIC